Our Story

Arttitude Cosmetics is a female founded independent beauty brand based in the UK. It was founded by Rukhsaar – a qualified clinical scientist. Despite being a bit of an academic herself, make-up has always been a huge part of her world from a very early age, as her mother worked as an Asian bridal make-up artist. This is where her huge passion for the world of cosmetics first developed.

Arttitude began with a range of luxury faux mink lashes, designed to be worn as statement pieces, for beginners in make-up application. Rukhsaar is passionate about making luxury products accessible for everyone, and has since developed a range of premium quality eyeshadow palettes, and an innovative 2 in 1 eyeliner and eyelash adhesive, designed to change false eyelash application forever. She firmly believes that luxury beauty products should be accessible for everyone, not just professionals.

Arttitude Cosmetics focus on products with innovative beginner friendly formulas that are easy to work with, regardless of your level of expertise. Make-up should be fun, easy, affordable and accessible for everyone. We are all about inclusivity at Arttitude Cosmetics, our customers are our family.

These founding principles have developed this small business into the fun, friendly and lovable beauty brand that it is known for today. 

With 100% 5***** reviews across the board, this new indie brand is one to watch.