My journey began at the ripe old age of 16 years, when I began working alongside my mum as an Asian bridal make-up artist. She opened her make-up studio called 'Arttitude Studios,' at the time - so fun fact for you, the brand name was actually my mums idea!

I worked alongside her whilst completing my studies. I hated school. I was a straight A student, but always a bit of a misfit amongst my classmates. I was a typical teenager with acne, braces, glasses and zero real friends. But at just 16 years old, I fell in love with make-up artistry, particularly beauty photoshoots for my mums business. Make-up gave me an outlet to feel more beautiful, and to feel like I belonged.

In 2018, I felt a dramatic change in the make-up industry. All of a sudden, new brands were exploding all around me. There was a huge shift during this time, and big, loud, bold, colourful eyes were everywhere. My all time favourite!

This woke something inside me. I wanted to be deeply immersed in this industry, but I was battling the stigma of having a 'proper career,' vs. a creative career and pursing something I loved.

On a whim, I decided to launch my own eyelashes, for my mum to use on her clients. I never intended to sell these online, or to start an ecommerce store, but her clients loved them!

So many of them asked, why don't you sell these online?

I came at this brand with zero background in business or marketing. I have no family or friends in business and I had absolutely no clue what I was doing half the time... (I still feel like I'm winging it most of the time!)

Because of this, the initial growth was slow! It really took me a while to find my feet with the brand, and to get over the imposter syndrome I was facing every day. I'm a scientist, not a business owner I told myself every day.

But I had a raw passion for this. I fell in love with the make-up community, and the friendships I had built, and finally felt like I'd found a place where I belonged - where it was okay to be a misfit! The community really is so special in this space, and I have genuine love for so many of you!! So I decided not to give up, to keep pushing and keep going, investing every spare penny and every spare minute I had!

Fast forward to 2025, we have rebranded again and have developed a speciality for colour cosmetics, particularly eyeshadow palettes. This comes as no surprise, since I have been a lover of bold colourful eye make-up my whole life!

The brand has now been sold in 49 countries, and is loved by thousands of customers worldwide!

I'm still working part time as a scientist, but dream of the day when Arttitude can replace my career.

Thank you to each and every single one of our customers, for allowing me the opportunity to chase my dreams, and to prove - that you don't have to stay in a career just because you've spent years in it. It's never too late to chase your dreams, and to start over.