Our Story

Arttitude Cosmetics is a female founded independent beauty brand based in the UK. It was founded by Rukhsaar – a qualified clinical scientist. Despite being a bit of an academic herself, make-up has always been a huge part of her world from a very early age, as her mother worked as an Asian bridal make-up artist. 

Rukhsaar is passionate about the beauty industry. She loves the fast paced nature of the industry, and is keen to keep up with the latest trends, and to develop innovative products and formulas that stand out in the crowd. Make-up isn't just about beauty anymore, it's about having fun, and exploring your creativity. The name Arttitude comes from the idea that we could all add a little bit more attitude to our artistry, and our fun and exciting products are designed with that in mind! 

We focus on developing vegan friendly, cruelty free products with innovative beginner friendly formulas that are easy to work with, regardless of your level of expertise. Make-up should be fun, easy, affordable and accessible for everyone. We are all about inclusivity at Arttitude, our customers are our family.

These founding principles have developed this small business into the fun, friendly and lovable beauty brand that it is known for today. 

With 100% 5***** reviews across the board, this new indie brand is one to watch.