Our Story

Arttitude Cosmetics is a female founded independent beauty brand based in the UK. It was founded by Rukhsaar – a qualified clinical scientist. Despite being a bit of an academic herself, make-up has always been a huge part of her world from a very early age, as her mother worked as an Asian bridal make-up artist. 

Rukhsaar is passionate about the beauty industry. She loves the fast paced nature of the industry, and is keen to keep up with the latest trends, and to develop innovative products and formulas that stand out in the crowd. Make-up isn't just about beauty anymore, it's about having fun, and exploring your creativity. The name Arttitude comes from the idea that we could all add a little bit more attitude to our artistry, and our fun and exciting products are designed with that in mind! 

We focus on developing vegan friendly, cruelty free products with innovative beginner friendly formulas that are easy to work with, regardless of your level of expertise. Make-up should be fun, easy, affordable and accessible for everyone. We are all about inclusivity at Arttitude, our customers are our family.

These founding principles have developed this small business into the fun, friendly and lovable beauty brand that it is known for today. 

With 100% 5***** reviews across the board, this new indie brand is one to watch.

Get To Know

Our Founder

Hi, I'm Rukhsaar (or Ruks)
I am a full time clinical scientist in haemato-oncology, a senior make-up artist at Arttitude Studios and the founder of Arttitude Cosmetics.

I am passionate about creating cruelty free, luxury beauty products, at affordable prices. Beauty should be accessible to everyone, and should never be harmful to another living thing!

Socialising, travelling, love my family and friends, make-up, photography and cheese!

Rollercoasters, flying

A Message From Our Founder

I  developed Arttitude Cosmetics as a gift to my mum who is the reason I fell in love with the beauty industry!
Those of you supporting my brand, are not only supporting me, but also supporting my biggest dream of all, to give my mum the greatest gift of all time - a beauty brand dedicated to her artistry.

Arttitude Cosmetics: 
Where Artistry Meets Attitude. 

Every single one of our customers mean the world to me; you are our family. The Arttitude Family.
Thank you for believing in me. 

Lots of love

Ruks xxx